Imported Macaroni & Olive Oil circa 1911

By Betty Hoover DiRisio, LCHS Volunteer

label from olive oil canIn 1911 Thomas Monico and A. E. Alles incorporated an import and wholesale business known as “Monico & Alles Co.” Located at 802-804 South Mill Street (corner of Division Street), they were the only company in New Castle at the time which did a genuine importing business in connection with a large general wholesale trade.

In the beginning they only imported two items: Italian cheese and macaroni. The men soon expanded to over two hundred products, most imported directly from Italy, and for which they were the exclusive agents throughout the eastern part of Ohio and western Pennsylvania.

Another large volume product was virgin olive oil imported directly from Porto Maurizio, Italy. Monico & Alles carried many high grade cheeses of many varieties and other Italian “dainties.”

The firm was one of the largest importing houses east of the Atlantic Coast

Most of their products were sold to large wholesale and retail firms in Pittsburgh and the immediate vicinity. The company fell into bad times and their properties were sold at a Sheriff sale in 1925.